EngageTV is a transparent advertising buying network. It targets Internet Connected TV devices and audiences across all major broadcast networks including 7,9,10, Foxtel Now and SBS, and YouTube.
Currently 14.5 million Australians are Internet streaming TV viewers. Eighty percent of viewers know how to use catch-up TV and 54 percent of Australian households have Internet ready TVs*
Our advertisers are only charged for completed ads viewed, and receive daily insight and delivery reporting. EngageTV advertisers can quickly pivot buying strategies by area, creative or frequency based on postcode level real-time data.
Engage TV can deliver your ads to particular target audiences (demographic, psychographic), local areas, and target particular time-slots or people we know are researching for a particular purchase.
Your advertising follows potential customers while they watch their favourite programs and channels.
How does EngageTV work
Better Buying on Every Screen
Television Advertising is powerful, although for many businesses, it can seem expensive and out of reach.
Even then, questions remain. Are viewers engaging with your message? Are they the right person? Are they more or less likely to make a purchase? What’s the return on investment?
It’s more complex now. Everyone isn’t huddled around one screen. Audiences and potential buyers consume content on a widening range of devices, channels and ever smaller viewing moments.
New TV buying strategies use digital media intelligence. These more accurate campaigns target the right audiences, at the right price, right time, and with no lock-in contracts. Your campaign delivery and performance is also reported in real-time.
Frequently Asked Questions
Connected TV (CTV) is simply a television that connects to the internet. Unlike traditional TV, CTV includes Smart TV’s, Apple TV’s, devices like Foxtel and Fetch TV and gaming consoles like X-Boxes and PlayStations. More than 54% of Australian households have online ready, Smart TVs. Usage will be practically universal in 10 years.
BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by the TV broadcasters. Broadcasters such as 7,9,10,SBS and Foxtel offer advertising opportunities for advertisers. BVOD includes content played by users on any device.
The entire category, referred to as Advanced TV, is Australia’s fastest growing media segment. BVOD viewership passed 50 billion viewer minutes in 2019. In 2020 networks are recording a lift of viewing by at least 48% on 2019 viewership.
Australia’s networks have also seen a boom in Connected TV in 2020 with Channel 10 claiming 61% of 10 Play’s live stream viewing now occurs on a Connected TV.
For advertisers this means CTV and BVOD together gives advertisers the ability to reach many Australians within quality content with the added functionality digital delivery provides.
Because CTV/BVOD advertising is sent digitally we are able to access all the advantages and targeting metrics of other digital marketing. We can target via location, life-cycle, demographics, interests and purchase intent. Your ads are only sent to households or devices that most closely match your desired targeted audiences. Less wastage. More targeted. More cost efficient.
EngageTV is an Australian advertising network that brings together the best innovation within CTV/BVOD buying into a single, easy to use platform. EngageTV offers a faster, cheaper and more accountable way to buy into Australia’s fastest growing TV market.
Once you register with EngageTV you will be able to submit a brief through the My Campaign section of the website. You can use the campaign builder or simply upload an existing brief.
There is no commitment to go ahead with a brief. If you are running a campaign with us and want to cancel, you can. You only pay for the advertising that has run.
On campaign commencement you will receive a dedicated reporting link. Your completed ad views by location, device, BVOD network and the cost are supplied every day.
Ideally, however we do offer advertisers creative services that are affordable and can get you up and running quickly.
We are Ready to Help!
What are you waiting for? Reimagine TV right now with EngageTV